AI Insights · Timothy · January 2023
Top 5 Social Networking Apps in Nigeria Q4 2022
In Q4 2022, the top social networking apps in Nigeria showed varying trends in downloads, revenue, and active users, reflecting their unique market dynamics.
In Q4 2022, Nigeria's social networking app landscape was dominated by WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Status Saver for WA Story Save. Here's a closer look at their performance based on Sensor Tower data.
WhatsApp Messenger experienced a notable increase in weekly downloads, starting from approximately 97K in late September and rising to about 151K by early November. The app maintained strong weekly active users, increasing from around 40.5M to 42.6M by the end of December.
Facebook saw a steady climb in weekly downloads, beginning at roughly 110K in late September and reaching around 156K by the end of December. Revenue peaked at approximately $1.7K in late October, while weekly active users remained relatively stable, fluctuating around the 21.9M mark.
Telegram Messenger displayed a consistent increase in revenue, peaking at about $2.7K in mid-December. Weekly downloads hovered around the 75K to 87K range, while active users showed some fluctuation, ending the quarter at around 5.5M.
Messenger had a gradual increase in weekly downloads, starting from approximately 91K in late September and reaching around 103K by the end of December. The app's active users remained steady, averaging around 12M throughout the quarter.
Status Saver for WA Story Save showed a varied performance in revenue, with a peak of approximately $1.4K at the end of October. Weekly downloads ranged between 11K and 15K, with active users remaining consistent at around 50K to 56K.
These insights are powered by Sensor Tower, providing a detailed look at the performance of the top social networking apps in Nigeria for Q4 2022. For more in-depth analytics and trends, visit Sensor Tower.